Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"DESARROLLO DE LOS PRODUCTOS" and itype:AS'

Your search returned 22 results.

	1.	Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	2.	Modeling the evolution of markets with indirect network externalities : an application to digital television / Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	3.	Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	New product quality and product development teams / Rajesh Sethi Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	7.	The Incumbent's curse? : incumbency, size and radical product innovation / Rajesh K. Chandy and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	12.	The Effect of reward structures on the performance of cross-functional product development teams / Shikhar Sarin and Vijay Mahajan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Cross-functional product development teams, creativity and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith and C. Whan Park Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	Why some new products are more successful than others / David H. Henard and David M. Szymanski Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	16.	The Spatial representation of market information / Wayne S. DeSarbo...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	17.	Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Riding the saddle : how cross-market communications can create a major slump in sales / Jacob Goldenberg, Barak Libai and Eitan Muller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Orquestar una reestructuración : CINSA / Alejandro Ruelas-Gossi Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)

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Biblioteca Juan Alberto Aragón Bateman

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Your search returned 22 results.