Modeling the evolution of markets with indirect network externalities : an application to digital television / Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ANALISIS CONGLOMERADO | COMPUTADORES | DESARROLLO DE LOS PRODUCTOS | INNOVACIONES EN EL CONSUMO | MEZCLA DE MERCADEO | REGULACION DE MERCADOS | SISTEMAS DE INFORMACION | TECNOLOGIA | TELEVISION | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 396-416No physical items for this record
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