Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | ELASTICIDAD | INNOVACIONES EN EL CONSUMO | INNOVACIONES TECNOLOGICAS | MERCADEO | MEZCLA DE MERCADEO | PRECIOSOther classification: REV In: Journal of Marketing Research Vol. 38 No. 4 (2001) ; p. 501-514No physical items for this record
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