New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): DESARROLLO DE LOS PRODUCTOS | ESTUDIOS LONGITUDINALES | INNOVACIONES EN EL CONSUMO | METAANALISIS | POSICIONAMIENTO | PUBLICIDADOther classification: REV In: Marketing Science Vol. 19 No. 4 (2000) ; p. 366-380No physical items for this record
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