Cross-functional product development teams, creativity and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith and C. Whan Park
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CREATIVIDAD | DESARROLLO DE LOS PRODUCTOS | GRUPOS DE TRABAJO | INNOVACIONES EN EL CONSUMO | PSICOLOGIA SOCIALOther classification: REV In: Journal of Marketing Research Vol. 38 No. 1 (2001) ; p. 73-85No physical items for this record
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