Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | INNOVACIONES EN EL CONSUMO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | PSICOLOGIA DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 38 No. 1 (2001) ; p. 14-29No physical items for this record
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