The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | COMPETENCIA COMERCIAL | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | INNOVACIONES EN EL CONSUMO | MARCAS REGISTRADAS | MERCADEO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 16-31No physical items for this record
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