Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INNOVACIONES EN EL CONSUMO | MARCAS REGISTRADAS | POSICIONAMIENTOOther classification: REV In: Marketing Science Vol. 19 No. 4 (2000) ; p. 313-327No physical items for this record
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