Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | CANALES DE DISTRIBUCION | DESARROLLO DE LOS PRODUCTOS | EXPANSION DE MERCADOS | INNOVACIONES EN EL CONSUMO | POSICIONAMIENTO | SATISFACCION DEL CONSUMIDOR | VALOR AGREGADOOther classification: REV In: Journal of Marketing Vol. 65 No. 1 (2001) ; p. 1-14No physical items for this record
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