Riding the saddle : how cross-market communications can create a major slump in sales / Jacob Goldenberg, Barak Libai and Eitan Muller
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | INNOVACIONES EN EL CONSUMO | INVESTIGACION DEL CONSUMIDOR | OFERTAS | SEGMENTACION DE MERCADOS | SIMULACIONOther classification: REV In: Journal of Marketing Vol. 66 No. 2 (2003) ; p. 1-16No physical items for this record
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