Your search returned 102 results.

1.
Husband-wife innovative consumer decision making : exploring the effect of family power / David J. Burns

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
An Exploration into renting as consumption behavior / Jeffrey F. Durgee and Gina Colarelli O'Connor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Gerencia sostenible o calidad total? / Omar González Arango

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

4.
The Incumbent's curse? : incumbency, size and radical product innovation / Rajesh K. Chandy and Gerard J. Tellis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
Family decision-making theory : an overview and assessment / Conway Lackman and John M. Lanasa

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Opinion leaders, adopters and communicative adopters : a role analysis / Meera P. Venkatraman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

8.
Why some new products are more successful than others / David H. Henard and David M. Szymanski

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
Clipping coupons in cyberspace : a proposed model of behavior for deal-prone consumers / David R. Fortin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
Elementos clave en la administración de la mercadotecnia / Edward C. Bursk...(et al.)

by Bursk, Edward C.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.7 (1).

11.
La economía de la manipulación : cómo caemos como incautos en las trampas del mercado / George A. Akerlof y Robert J. Shiller ; traducción de Gustavo Teruel ; prólogo de Emilio Ontiveros

by Akerlof, George A | Ontiveros, Emilio [prólogo] | Shiller, Robert J | Teruel, Gustavo [tr.].

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Paidós, c2016Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A427 (1).

12.
Hábitos de compra familiar : consumo alimentario y clases sociales / Víctor Pérez-Díaz, Juan Jesús Fernández

by Pérez-Díaz, Víctor | Fernández, Juan Jesús.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P272 (1).

13.
Cross-functional product development teams, creativity and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith and C. Whan Park

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Corporate culture, customer orientation and innovativeness in japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley and Frederick E. Webster

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
Building organizational capabilities for managing economic crisis : the role of market orientation and strategic flexibility / Rajdeep Grewal and Patriya Tansuhaj

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
Riding the saddle : how cross-market communications can create a major slump in sales / Jacob Goldenberg, Barak Libai and Eitan Muller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Do established antecedents of purchase decision-making power apply to contemporary couples? / Cynthia Webster, Michelle C. Reiss

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Balancing act : learning from organizing practices in cultural industries / Joseph Lampel, Theresa Lant, Jamal Shamsie

Source: Organization ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

19.
Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

20.
Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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