Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INNOVACIONES EN EL CONSUMO | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 63 No. 4 (1999) ; p. 90-106No physical items for this record
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