Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | COSTOS | DESARROLLO DE LOS PRODUCTOS | FANQUICIAS | INNOVACIONES EN EL CONSUMO | MERCADEO | PRECIOS | TEORIA DE LOS JUEGOSOther classification: REV In: Marketing Science Vol. 17 No. 4 (1998) ; p. 301-316No physical items for this record
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