Why some new products are more successful than others / David H. Henard and David M. Szymanski
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INNOVACIONES EN EL CONSUMO | MERCADEO | METAANALISIS | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 38 No. 3 (2001) ; p. 362-375No physical items for this record
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