An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | ANALISIS DE FACTOR | COMPETENCIA COMERCIAL | CORRELACION ESTADISTICA | DESARROLLO DE LOS PRODUCTOS | INNOVACIONES EN EL CONSUMO | PERCEPCION DEL PRODUCTO | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 64 No. 1 (2000) ; p. 31-49No physical items for this record
There are no comments on this title.