Strategic marketing planning for radically new products / Lee G. Cooper
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | INNOVACIONES EN EL CONSUMO | MODELO BAYESIANO | POSICIONAMIENTO | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 64 No. 1 (2000) ; p. 1-16No physical items for this record
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