The Incumbent's curse? : incumbency, size and radical product innovation / Rajesh K. Chandy and Gerard J. Tellis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | INNOVACIONES EN EL CONSUMO | INNOVACIONES TECNOLOGICAS | MERCADOS | TECNOLOGIAOther classification: REV In: Journal of Marketing Vol. 64 No. 3 (2000) ; p. 1-17No physical items for this record
There are no comments on this title.