The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CREATIVIDAD | DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | INNOVACIONES EN EL CONSUMO | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | PROCESOS COGNITIVOS | RAZONAMIENTO ANALOGICOOther classification: REV In: Journal of Marketing Research Vol. 39 No. 1 (2002) ; p. 47-60No physical items for this record
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