Biblioteca Juan Alberto Aragón Bateman

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Your search returned 323 results.

41.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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42.
The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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43.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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44.
The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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45.
Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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46.
Taxonomy of buying decision approaches / Michele D. Bunn

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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47.
Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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48.
Consumer behavior : buying, having and being / Michael R. Solomon

by Solomon, Michael R.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1).

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49.
Clinical decision making in behavior therapy : a problem-solving perspective / edited by Arthur M. Nezu, Christine M. Nezu

by Nezu, Arthur M., ed | Nezu, Christine M., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Champaign : Research Press, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 616.8914 / C546 (1).

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50.
Thinking, feeling, behaving / Ann Vernon

by Vernon, Ann.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Champaign : Research, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 158.2 / V276 (2).

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51.
Life lessons : for young adolescents : an advisory guide for teachers / Fred Schrumpf, Sharon Freiburg, David Skadden

by Schrumpf, Fred | Freiburg, Sharon | Skadden, David.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Champaign : Research Press, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 158.2 / S137 (1).

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52.
Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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53.
Toward a predictive model of the consumer inference process : the role of expertise / Dong Hwan Lee, Richard W. Olshavsky

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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54.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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55.
Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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56.
Sex, gender identity, gender role attitudes and consumer behavior / Eileen Fischer, Stephen J. Arnold

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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57.
Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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58.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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59.
Prediction of choice in a technically complex, essentially intangible, highly experiential and rapidly evolving consumer product / Rajan Nataraajan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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60.
An Extension of the congruence hypothesis : the effects of real products, branching format, similarity and involvement / Elizabeth Cooper-Martin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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