Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | EVALUACION DEL PRODUCTO | PRECIOS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 11 No. 3 (1994) ; p. 235-251No physical items for this record
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