The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan
Material type: ArticleLanguage: English Publisher: Providence Subject(s): CALIDAD DEL PRODUCTO | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | MERCADEO | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 12 No. 1 (1993) ; p. 28-52No physical items for this record
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