Taxonomy of buying decision approaches / Michele D. Bunn
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CLASIFICACION | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | INVESTIGACION DEL CONSUMIDOR | SOLUCION DEL PROBLEMA | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 57 No. 1 (1993) ; p. 38-56No physical items for this record
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