Biblioteca Juan Alberto Aragón Bateman catalog › Details for: Premarket forecasting for new consumer durable goods :

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Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Material type: Article

ArticleLanguage: English Publisher: Chicago Subject(s): ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | LANZAMIENTO DE PRODUCTOS | MARCAS REGISTRADAS | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 57 No. 2 (1993) ; p. 47-63

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