Toward a predictive model of the consumer inference process : the role of expertise / Dong Hwan Lee, Richard W. Olshavsky
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | HABILIDAD COGNITIVA | INFERENCIA | PROCESAMIENTO DE INFORMACION | PROCESOS COGNITIVOS | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 11 No. 2 (1994) ; p. 109-127No physical items for this record
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