Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ESTADOS EMOCIONALES | EVALUACION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | RECUERDO | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 11 No. 2 (1994) ; p. 91-107No physical items for this record
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