Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans
Material type:
ArticleLanguage: English Publisher: New York Subject(s): COMUNICACION NO VERBAL | CONDICIONAMIENTO CLASICO | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTADOS EMOCIONALES | EVALUACION DEL PRODUCTO | MUSICA | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV
In:
Psychology and Marketing Vol. 11 No. 2 (1994) ; p. 183-197
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