The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALTA TECNOLOGIA | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | INVESTIGACION DEL CONSUMIDOR | MERCADEO | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 30 No. 2 (1993) ; p. 220-233No physical items for this record
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