An Extension of the congruence hypothesis : the effects of real products, branching format, similarity and involvement / Elizabeth Cooper-Martin
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 10 No. 5 (1993) ; p. 433-447No physical items for this record
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