The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONSUMIDORES | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | JUICIO ATRIBUCIONAL | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 30 No. 1 (1993) ; p. 105-114No physical items for this record
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