Consumer behavior : buying, having and being / Michael R. Solomon
Material type: TextLanguage: English Publisher: Boston : Allyn and Bacon, c1992Description: 618 p. : ilISBN: 0205131638Subject(s): ACTITUDES DEL CONSUMIDOR | APRENDIZAJE | CAMBIO DE ACTITUD | CLASE SOCIAL | COMUNICACION | CONDUCTA DEL CONSUMIDOR | CULTURA | FAMILIA | GRUPOS | INNOVACIONES EN EL CONSUMO | LIDERAZGO | MERCADEO | MOTIVACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTO | PERSUASION | SEGMENTACION DE MERCADOS | TOMA DE DECISIONESDDC classification: 658.834Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / S656 (Browse shelf) | Available | 002385 |
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