Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer
Material type: ArticleLanguage: English Publisher: New York Subject(s): CLASIFICACION (PROCESO COGNITIVO) | CONDUCTA DEL CONSUMIDOR | ESTUDIOS TRANSCULTURALES | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 11 No. 2 (1994) ; p. 145-161No physical items for this record
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