Your search returned 287 results.

1.
Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors

by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1).

2.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute

by Kotler, Philip | Armstrong, Gary.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4).

3.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

4.
Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.)

by Kotler, Philip | Armstrong, Gary.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2).

5.
Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez

by Best, Roger J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1).

6.
La Marca como factor determinante en la evaluación de un producto / Dora Alba Urbina de Guerrero ; directora Olga Cecilia Olaya de Giraldo

by Urbina de Guerrero, Dora Alba | Olaya de Giraldo, Olga Cecilia Directora.

Language: Spanish Publisher: Bogotá : s.n., 1988Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1988 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / U714 (1).

7.
Market dynamics analysis and multiple segmentation / Robert S. Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
Consumer brand confusion : a conceptual framework / Ellen R. Foxman, Phil W. Berger and Joseph A. Cote

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

9.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
The Relationship between retailer image and brand image / Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
Brand frequency and product involvement : the applicaton of a PC-based perceptual learning routine to psychology and marketing / William Marks, Paula M. Tidwell, Christi L. Spence

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
Coupon characteristics and brand choice / Goutam Chakraborty, Catherine Cole

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers and purchase quantity / Aradhna Krishna, Robert W. Shoemaker

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
Coupons and private labels : a cross-category analysis of grocery products / Raj Sethuraman and John Mittelstaedt

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
The Influence of product knowledge and brand name on internal price standards and confidence / Abhijit Biswas and Daniel L. Sherrell

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
How advertising slogans can prime evaluations of brand extensions / David M. Boush

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
Black and white response to culturally targeted television commercials : a values-based approach / Robert E. Pitts...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Memory for implied versus directly stated advertising claims / Richard J. Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Brand choice and deep price discounts / David J. Moore, Richard W. Olshavsky

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación