Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta
Material type: ArticleLanguage: English Publisher: Providence Subject(s): CALIDAD DEL PRODUCTO | COMPRA | CONDUCTA DEL CONSUMIDOR | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | MODELOS ECONOMETRICOS | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 12 No. 2 (1993) ; p. 184-208No physical items for this record
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