Your search returned 33 results.

1.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

2.
The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

3.
The Antecedents and consequences of customer satisfaction for firms / Eugene W. Anderson and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

4.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

5.
A Dynamic process model of service quality : from expectations to behavioral intentions / William Boulding...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
Corporate culture, customer orientation and innovativeness in japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley and Frederick E. Webster

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Premio colombiano a la calidad : guía para los participantes 1994 / Corporación Calidad, Ministerio de Desarrollo Económico

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : El Ministerio ; IFI, 1994Availability: No items available :

9.
Premio colombiano a la calidad : guía para los participantes 1996 / Corporación Calidad, Ministerio de Desarrollo Económico

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Corporación Calidad, 1996Availability: No items available :

10.
En busca de la excelencia industrial : just-in-time : las nuevas reglas de la producción / Pierre Béranger

by Béranger, Pierre.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa : c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.5 / B271 (1).

11.
Administración del control total de la calidad : una estrategia para mejorar la productividad / Eduardo Gómez Saavedra

by Gómez Saavedra, Eduardo.

Edition: 5. ed. corregida y aumentadaMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : ICONTEC, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / G652 (1).

12.
El Control total de la calidad : como una estrategia de comercializacion / Eduardo Gómez Saavedra

by Gómez Saavedra, Eduardo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : RAM Editores, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / G652c (1).

13.
ISO 9000 : guía de instrumentación para pequeñas y medianas empresas / Frank Voehl, Peter Jackson, David Ashton ; traductora Paulina Díaz Cortés Ferrando

by Voehl, Frank | Ashton, David | Jackson, Peter.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / V623 (1).

14.
Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M. Juran, Frank M. Gryna ; traducción Marcia González Osuna ; revisión técnica José Humberto Cantú Delgado, Carlos González González

by Juran, J. M | Gryna, Frank M.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1993, 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / J871 (1).

15.
Tercera generación de I + D : su integración en la estrategia de negocio / Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson ; prólogo de Javier Baixas ; traducción Francisco Ortiz Chaparro ; revisión técnica Veronika Söntgerath

by Roussel, Philip A | Erickson, Tamara J | Saad, Kamal N.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.401 / R688 (1).

16.
ISO 9000, QS 9000, ISO 14000 : normas internacionales de administración de calidad, sistemas de calidad y sistemas ambientales / Carlos González González

by González González, Carlos.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / G669 (1).

17.
Product line design for a distribution channel / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

18.
Competition in durable goods markets : the strategic consequences of leasing and selling / Preyas S. Desai, Devavrat Purohit

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

19.
What you don't know about customer-perceived quality : the role of customer expectation distributions / Roland T. Rust...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

20.
Component sharing in the management of product variety : a study of automotive braking systems / Marshall Fisher, Kamalini Ramdas, Karl Ulrich

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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