Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 11 No. 2 (1994) ; p. 129-144No physical items for this record
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