Biblioteca Juan Alberto Aragón Bateman

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1.
A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
Product line design for a distribution channel / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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3.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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4.
Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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5.
Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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6.
Component sharing in the management of product variety : a study of automotive braking systems / Marshall Fisher, Kamalini Ramdas, Karl Ulrich

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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7.
Holistic customer requirements and the design-select decision / Karl T. Ulrich, David J. Ellison

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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8.
Real options and product life cycles / Nicolas P. B. Bollen

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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9.
Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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13.
Markets for product modification information / Ganesh Iyer, David Soberman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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14.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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15.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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16.
Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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17.
Multiple messages to retain retailers : signaling new product demand / Preyas S. Desai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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18.
Raising awareness and signaling quality to uninformed consumers : a price-advertising model / Hao Zhao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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19.
Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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20.
The Category-demand effects of price promotions / Vincent R. Nijs...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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