Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CALIDAD EN EL SERVICIO | COMPETENCIA COMERCIAL | CONSUMIDORES | CONTROL DE CALIDAD | DESARROLLO DE LOS PRODUCTOS | ESTUDIOS DE CASOS | PRECIOS | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Marketing Science Vol. 17 No. 4 (1998) ; p. 380-405No physical items for this record
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