Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INTERNET | INVESTIGACION DE MERCADO | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 64 No. 1 (2000) ; p. 17-30No physical items for this record
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