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1.
Aburrido del power point? : mejor pruebe con esto : para una importante reunión con clientes en abril, Mark Papia, alto ejecutivo de Accenture, contrató un tipo de consultor que desconocía : un registrados gráfico / Daniel McGinn

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

2.
Las Estrategias N, la evolución de la función de mercadeo / Mario Muñoz Hernández

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

3.
El Valor de las estructuras y el elemento humano en las estrategias de mercadotecnia / Raymond O. Loen...(et al.)

by Loen, Raymond O.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.9 (1).

4.
Monitoring and incentives in sales organizations : an agency-theoretic perspective / Kissan Joseph, Alex Thevaranjan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

5.
Cómo desarrollar estrategias eficaces de mercadotecnia / Benson P. Shapiro...(et al.)

by Shapiro, Benson P.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.1 (1).

6.
Organizing successful co-marketing alliances / Louis P. Bucklin and Sanjit Sengupta

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
Implementing marketing strategies : developing and testing a managerial theory / Charles H. Noble and Michael P. Mokwa

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Confesiones de un publicitario / David Ogilvy

by Ogilvy, David.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / B415 / v.2 (1).

9.
When market information constitutes fields : sensemaking of markets in the commercial music industry / N. Anand, Richard A. Peterson

Source: Organization ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

10.
Predicting advertising pulsing policies in an oligopoly : a model and empirical test / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

11.
Dynamics of channel negotiations : contention and reciprocity / Nermin Eyuboglu, Andreas Buja

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
On the optimality of delegating pricing authority to the sales force / Kissan Joseph

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
Marketing strategy-performance relationship : an investigation of the empirical link in export market ventures / S. Tamer Cavusgil and Shaoming Zou

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Share and growth are not good predictors of the advertising and promotion/sales ratio / Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
Estrategias de marketing político en la campaña electoral del movimiento progresistas y del partido verde para la alcaldía de Bogotá 2012-2015 / Blanca Isabel Rozo Santafe ; directora Bertha Lucia Avendaño Prieto.

by Rozo Santafe, Blanca Isabel | Avendaño Prieto, Bertha Lucia, directora.

Language: Spanish Publisher: Bogotá : s.n., 2012Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2012 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 324.72 / R696 (2).

16.
Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
Estrategias para el mercadeo de productos industriales y servicios / B. Charles Ames...(et al.)

by Ames, B. Charles.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.5 (1).

18.
Innovación y nuevas tendencias en la mercadotecnia / Daniel Yankelovich...(et al.)

by Yankelovich, Daniel.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.12 (1).

19.
Plan de mercadeo para la empresa syslan / Fabián Eduardo Bautista Valenzuela , Daniela Camila Moreno Barrera , Luisa Fernanda Valcárcel Jiménez ; Directora Jenny Liliana Amaya Téllez

by Bautista Valenzuela, Fabián Eduardo | Moreno Barrera, Daniela Camila [autora] | Valcárcel Jiménez , Luisa Fernanda [autora] | Amaya Téllez, Jenny Liliana [Directora].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: spa Publisher: Bogotá : s.n., 2018Dissertation note: Tesis (Mercadeo) Fundación Universitaria Konrad Lorenz. Escuela de Negocios. 2018 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / B188 (1).

20.
Encuentre su estrategia para el nuevo entorno : el mundo poscrisis exige un enfoque mucho más flexible respecto de la estrategia y la organización globales / Pankaj Ghemawat

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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