Product line design for a distribution channel / J. Miguel Villas-Boas
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CALIDAD DEL PRODUCTO | CANALES DE DISTRIBUCION | COMERCIO MINORISTA | DESARROLLO DE LOS PRODUCTOS | PRECIOS | SEGMENTACION DE MERCADOSOther classification: REV In: Marketing Science Vol. 17 No. 2 (1998) ; p. 156-169No physical items for this record
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