Marketing, business processes and shareholder value : an organizationally embedded view of marketing activities and the discipline of marketing / Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ADMINISTRACION DE EMPRESAS | CLIENTES | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | FLUJO DE CAJA | MERCADEO | PRECIOSOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 168-179No physical items for this record
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