Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | CANALES DE DISTRIBUCION | COMPETENCIA COMERCIAL | COSTOS | DESARROLLO DE LOS PRODUCTOS | MERCADEO DIRECTO | PRECIOSOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 1-15No physical items for this record
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