Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.)
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | MEZCLA DE MERCADEO | OFERTAS | PRECIOS | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 20 No. 2 (2001) ; p. 194-215No physical items for this record
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