Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | MARCAS REGISTRADAS | MERCADEO | OFERTAS | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 37 No. 2 (2000) ; p. 269-278No physical items for this record
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