A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | ELECCION | MARCAS REGISTRADAS | MEZCLA DE MERCADEO | MODELO BAYESIANO | OFERTAS | POSICIONAMIENTO | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 17 No. 1 (1998) ; p. 29-44No physical items for this record
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