The Category-demand effects of price promotions / Vincent R. Nijs...(et al.)
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): DESARROLLO DE LOS PRODUCTOS | DISEÑOS DE SERIES EN EL TIEMPO | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MEZCLA DE MERCADEO | MODELOS ECONOMETRICOS | OFERTAS | PRECIOS | PUBLICIDADOther classification: REV In: Marketing Science Vol. 20 No. 1 (2001) ; p. 1-22No physical items for this record
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