Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMPETENCIA COMERCIAL | COSTOS | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | MERCADEO | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 435-454No physical items for this record
There are no comments on this title.