Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis
Material type:
ArticleLanguage: English Publisher: Linthicum Subject(s): COMPETENCIA COMERCIAL | COMPUTADORES | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MODELOS ECONOMETRICOS | OFERTA Y DEMANDA | PRECIOSOther classification: REV
In:
Marketing Science Vol. 18 No. 2 (1999) ; p. 137-153
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