No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD EN EL SERVICIO | COSTOS | DESARROLLO DE LOS PRODUCTOS | MARCAS REGISTRADAS | PRECIOS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONES | VENDEDORESOther classification: REV In: Journal of Marketing Vol. 64 No. 2 (2000) ; p. 66-79No physical items for this record
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