Biblioteca Juan Alberto Aragón Bateman

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1.
Purchases and complaints : a logit-model analysis / Kjell Gronhaug Olav Kvitastein

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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2.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

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3.
Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez

by Best, Roger J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1).

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4.
Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Temporal decay in satisfaction-purchase intention relationship / David Mazursky and Aviva Geva

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
The Voice of the customer / Abbie Griffin and John R. Hauser

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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8.
The Antecedents and consequences of customer satisfaction for firms / Eugene W. Anderson and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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9.
Carryover and backfire effects in marketing research / Barbara A. Bickart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
Expectations and product performance as determinants of satisfaction for a high-involvement purchase / Paul G. Patterson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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12.
Reassessment of expectations as a comparison standard in measuring service quality : implications for further research / A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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13.
SERVPERF versus SERVQUAL : reconciling performance-based and perceptions-minus-expectations measurement of service quality / J. Joseph Cronin and Steven A. Taylor

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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14.
Mejoramiento de los procesos de la empresa / H. James Harrington ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Ricardo Matamala Señor

by Harrington, H. James.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / H177 (2).

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15.
Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization / Robert L. Desatnick, Denis H. Detzel

by Desatnick, Robert L | Detzel, Denis H.

Edition: Revised editionMaterial type: Text Text; Format: print ; Audience: General; Language: English Publisher: San Francisco : Jossey-Bass, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / D281 (1).

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16.
A Process model of the effects of price promotions on brand image / Kenneth A. Hunt and Susan M. Keaveney

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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17.
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto

by Kotler, Philip | Roberto, Eduardo L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685s (1).

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18.
Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day

by Aaker, David A., ed | Day, George S., ed.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 381.3 / C668 (1).

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19.
Customer complaint situations : an equity theory perspective / Richard S. Lapidus, Lori Pinkerton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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20.
Cómo gerenciar la comunicación corporativa : pautas para la acción / Marie Jennings, David Churchill ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez

by Jennings, Marie | Churchill, David.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.45 / J266 (2).

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